Client: Flat Out
Project: Brand identity & pattern
Flat Out are an exciting new food company who sell gourmet meatballs on flatbreads from their quirky renovated vintage Citroen H truck.
They hired me to create their brand identity and were looking for something slightly playful with a vintage feel.
The final logo takes its overall shape from the meatball itself, and the underlined O represents a meatball on top of a flatbread. The french inspired black and cream colour pallete nods to the origins of the iconic Citreon truck. I also developed a strapline and a repeatable pattern for use on their marketing materials.
Photos of the truck with the branding applied coming soon...
Read a testimonial from Flat Out here.